High fashion in Nanjing

When a clothing manufacturer sets out to build its new headquarters, it seeks to infuse some of that fashion sense into the design which is what exactly happened with this proposal. Austrian firm, Prechteck, pulled out all stops to capture the spirit of S.Deer, a Chinese retail clothing company, and used the cube, the brand’s unofficial logo as the inspiration for the design.  The result is a visually striking and organic design that provides a welcoming and inspiring setting that is also green. The buildings utilize natural lighting, sky gardens, solar panels as well as water recycling.

Images courtesy of Prechteck

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